Boost Your Sales on Amazon: A Guide to the Most Common Types of Promotions and Their Fees
Co-authored by Jen Garza and Ghat GPT
Amazon offers several types of promotions for sellers to help increase sales and promote their products. Here are some of the most common types of promotions available on Amazon and their associated fees:
Percentage off/BOGO: These promotions allow sellers to offer a percentage discount on their products, and may or may not require the customer to enter a promo code at checkout. There are no fees associated with creating a percentage off promotion.
Buy one, get one: Similar to the Percentage off, but this promotion allows sellers to offer a free product when customers purchase a specific product. There are no fees associated with creating a BOGO.
Social Media Promo Code: This option allows sellers to create a promo code for a discount on products, and also generates a unique marketing link to share with customers through social media, emails, or influencer marketing. There are no fees associated.
Coupons: Coupons allow sellers to offer a discount on their products that customers can clip and redeem at checkout. There is no fee to create a coupon, but sellers are charged $0.60 per redemption.
Prime Exclusive Discount: The Prime Exclusive allows sellers to offer a discount on Prime-eligible items, available to Prime members. Discounted listings show a discounted price with the regular price crossed out. There are no fees associated.
Lightning deals: Lightning deals are limited-time promotions that offer a significant discount on a specific product. The fee for a Lightning Deal is typically $150 per product per deal, but may be higher ($300-$500) during sale events like Prime Day or Cyber Week.
Overall, it’s a great idea to test out Amazon’s several discount options and see what your audience responds to. It's worth noting that fees may be subject to change and may vary depending on the seller's account status and other factors. Sellers should consult an Amazon Marketing Agency, such as The AmaZone for guidance and the most up-to-date information on fees and promotions.
