Product Reviews vs. Seller Feedback: Which are more important for Brand Owners on Amazon?

Co-authored by Jen Garza and Chat GPT

As an Amazon seller, receiving positive feedback and product reviews is crucial for the success of your business. However, there is a difference between seller feedback and product reviews, and understanding this difference can help you determine which one is more important for brand owners.

Seller feedback refers to the overall experience a customer has with the seller, including factors such as the accuracy of the product description, shipping time, and customer service. On the other hand, product reviews specifically focus on the quality and performance of the product itself.

While both types of feedback are important for a seller to maintain a positive reputation on Amazon, product reviews tend to hold more weight in terms of influencing a customer's purchasing decision. This is because product reviews directly impact the perceived quality of the product, which is the main reason customers are browsing Amazon in the first place.

In fact, a study by PowerReviews found that 97% of consumers say that product reviews factor into their buying decisions. This means that having a high number of positive product reviews can greatly improve your chances of making a sale on Amazon.

However, this does not mean that seller feedback should be ignored. Negative feedback regarding shipping or customer service can turn customers away from your brand, regardless of how positive your product reviews are. It's important to address any issues raised in seller feedback promptly and professionally to maintain a positive reputation as a seller.

Additionally, seller feedback can also impact your ability to sell on Amazon. Amazon has strict guidelines regarding seller performance, and negative feedback can result in account suspension or closure. Ensuring that you have a high seller feedback rating is essential for maintaining your selling privileges on Amazon.

So which is more important for brand owners? In the long run, product reviews are likely to have a greater impact on the success of your brand on Amazon. However, seller feedback should not be ignored as it can impact your selling privileges and your reputation. Focus on providing high-quality products and excellent customer service in order to maximize the benefits of both, and ultimately lead to the success of your brand on Amazon. Contact your friendly Amazon consultant for more information!